Growing brands
loved by families
worldwide

We are world-class multi-brand developers combining operational excellence with customer-centricity to improve the lives of millions of families across the globe.

Your trusted companion

From pregnancy to early childhood, we
support parents and children through
every milestone of their journey with
award-winning products.

From our family to yours

Founded by a family of entrepreneurs and fellow parents, we are devoted to nurture and grow brands that simplify, support, and enrich everyday family experiences.

Become
a Hero

We leave our ego behind, get our hands dirty, and push through obstacles to get things over the finish line. If this sounds like you, you should join us.

Selected Brands

Driven by excellence

Supply Chain

Our exceptional team of sourcing experts enables us to offer you the highest quality products at the best possible price point. We pay utmost attention to the safety of all our products.

Data & Technology

Our technology function positions us at the forefront of change! We depend on data to create innovative tech solutions to accelerate brand growth.

Omnichannel

Our expertise in Amazon, DTC and retail enables us to meet and delight customers at every touchpoint.

Growing brands
loved by families
worldwide

We are world-class multi-brand developers combining operational excellence with customer-centricity to improve the lives of millions of families across the globe.

Your trusted companion

From pregnancy to early childhood, we support parents and children through every milestone of their journey with award-winning products

From our family to yours

Founded by a family of entrepreneurs and fellow parents, we are devoted to nurture and grow brands that simplify, support, and enrich everyday family experiences.

Become
a Hero

We leave our ego behind, get our hands dirty, and push through obstacles to get things over the finish line. If this sounds like you, you should join us.

Selected Brands

Driven by excellence

Supply Chain

Our exceptional team of sourcing experts enables us to offer you the highest quality products at the best possible price point. We pay utmost attention to the safety of all our products.

Data&Technology

Our technology function positions us at the forefront of change! We depend on data to create innovative tech solutions to accelerate brand growth.

Omnichannel

Our expertise in Amazon, DTC and retail enables us to reach customers through multiple touchpoints.

All around
the world

Thanks to our deep expertise in international market expansion, you can find us at a store near you or get to know our brands on your favourite marketplaces online.

Get in touch