We are world-class multi-brand developers combining operational excellence with customer-centricity to improve the lives of millions of families across the globe.
Your trusted companion
From pregnancy to early childhood, we support parents and children through every milestone of their journey with award-winning products.
From our family to yours
Founded by a family of entrepreneurs and fellow parents, we are devoted to nurture and grow brands that simplify, support, and enrich everyday family experiences.
Become
a Hero
We leave our ego behind, get our hands dirty, and push through obstacles to get things over the finish line. If this sounds like you, you should join us.
Our exceptional team of sourcing experts enables us to offer you the highest quality products at the best possible price point. We pay utmost attention to the safety of all our products.
Data & Technology
Our technology function positions us at the forefront of change! We depend on data to create innovative tech solutions to accelerate brand growth.
Omnichannel
Our expertise in Amazon, DTC and retail enables us to meet and delight customers at every touchpoint.
All around
the world
Thanks to our deep expertise in international expansion you can find us in stores and on marketplaces globally.
Growing brands
loved by families
worldwide
We are world-class multi-brand developers combining operational excellence with customer-centricity to improve the lives of millions of families across the globe.
From pregnancy to early childhood, we support parents and children through every milestone of their journey with award-winning products
From our family to yours
Founded by a family of entrepreneurs and fellow parents, we are devoted to nurture and grow brands that simplify, support, and enrich everyday family experiences.
Become
a Hero
We leave our ego behind, get our hands dirty, and push through obstacles to get things over the finish line. If this sounds like you, you should join us.
Our exceptional team of sourcing experts enables us to offer you the highest quality products at the best possible price point. We pay utmost attention to the safety of all our products.
Data&Technology
Our technology function positions us at the forefront of change! We depend on data to create innovative tech solutions to accelerate brand growth.
Omnichannel
Our expertise in Amazon, DTC and retail enables us to reach customers through multiple touchpoints.
All around
the world
Thanks to our deep expertise in international market expansion, you can find us at a store near you or get to know our brands on your favourite marketplaces online.